What the Field?! A podcast by CrowdFarming
Welcome to CrowdFarming's podcast, where we delve deep into the roots of sustainable living, organic agriculture, and regenerative farming practices. Join us as we explore the interconnectedness of our food systems and the planet.
Through engaging conversations with leading experts, passionate farmers, and eco-conscious innovators, we cultivate insights into how to nurture the earth while feeding our communities. Discover the secrets of soil health, the power of regenerative organic agriculture, and the beauty of biodiversity as we sow the seeds of change together.
Whether you're a seasoned gardener, a budding farmer, or simply a curious mind seeking a more sustainable lifestyle, this podcast is your fertile ground for inspiration and exploration. Tune in to cultivate a deeper connection with the food on your plate and the soil beneath your feet.
What the Field?! A podcast by CrowdFarming
Heura and the rise of flexitarianism
Bernat Añaños Martinez is Chief Social Movement Officer and co-founder of Heura Foods, a company that creates plant-based meat products with a Mediterranean twist.
The motivation driving him and the people at Heura seems simple at first glance: For people to stop eating animals by providing the tastiest alternatives possible, akin in both texture and flavor to the meat products it seeks to replace.
We discuss the many reasons why cutting down on meat could be one of the most powerful ways for an individual to make an impact and talk about Heura’s vision for the future.
"We want to create not meat alternatives but meat successors"
We grill Bernat on all the obvious potential caveats:
- What makes Heura products different from other plant-based meat substitutes?
- Why do they come in plastic packaging?
- What ingredients do Heura products contain and are they not unhealthy?
- What does an animal meat-free diet have to do with social justice?
“Social justice is just inherent in the whole food system. (...) We can build a food system that is socially just.”
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