B Corp is a global certification that certifies the social and environmental impact of a company, aiming to change the economic system towards accountability and a stronger community focus. More and more conscious consumers are looking out for the circled B on websites and products to determine whether a company is sustainable. But how easily is the certification handed out? What does B Corp really stand for? And how do they make sure that they're not being used for greenwashing?
Maria Correa, Head of Communications and Community Engagement at B Lab Europe answers all of this and more in a candid discussion about the advantages and limitations of B Corp from both a company and a consumer perspective.